Job Introduction
SEO & PPC Manager
Location: remote working with 1 or 2 days a month at our Northampton Support Centre
At Rodericks Dental Partners, Your Smile Matters Too. We care just as much about our people as we do about our patients. That’s why we’re creating an environment where you can grow, feel valued, and enjoy a healthy work-life balance.
We are looking for a SEO & PPC Manager to join our Marketing team. This is a fantastic opportunity to own the SEO & PPC strategy, you will be responsible for acquiring new patients and new clinicians for practices. The acquisition channels are predominantly digital (search engine optimisation, pay per click advertising, paid social) but will also include some non-digital channels including trade shows and PR.
What you’ll be doing
- Responsibility for driving all calls, form fills and online bookings from Organic (SEO) search & PPC and Paid Social
- Rigorous 3rd party agency management of SEO & PPC agency
- Working collaboratively with the wider teams to improve processes around SEO & brand outreach
- Commission keyword research and align content strategy with SEO improvements
- Measure and report performance of SEO campaigns against KPIs
- Development of a Revenue and Profit ROI model for PPC & Paid Social
- Adapting PPC & Paid Social strategies to local practice availability
- Auditing PPC & Paid Social accounts to identify gaps and opportunities for continuous improvement
- Ensure optimal allocation of resources and budget to ensure outcomes that deliver against business goals
What we’re looking for
- Experience within a professional Digital Marketing or eCommerce environment, ideally within a multisite business
- Experience of managing 3rd party Paid Search, SEO, Paid Social and Affiliates suppliers
- Excellent communication and interpersonal skills and the ability to work with multiple stakeholders to optimise ROI and fill practice diaries
- Strong commercial and operational mind set, constantly focussed on delivering value to customers
- Highly analytical and numerate with the ability to convert analysis into tangible business benefits
What we offer you
At Rodericks Dental Partners, we know that looking after our people helps us deliver the very best for our patients. Alongside a supportive team environment, you’ll enjoy:
✅ Competitive salary & bonus
✅ 25 days annual leave + bank holidays
✅ Your Smile Matters Too: An additional personal day just for you
✅ Wellbeing support, employee assistance programme & health benefits
✅ Opportunities for career development and progression
✅ A role where your contribution directly supports patient care across the UK
If you are passionate about paid media and SEO and want to be part of a team that truly values people, we’d love to hear from you.
Join us at Rodericks Dental Partners – where Your Smile Matters Too.
INDHO