Job Introduction
CRM Executive
Location: Home-based, with option to work from our Support Centre in Northampton. Some national travel required.
Are you an experienced and data-driven marketing professional ready to make a tangible impact? At Rodericks Dental Partners, we’re passionate about delivering exceptional dental care while retaining and growing our network of talented clinicians and happy patients. We're seeking a CRM executive to support the CRM team in their work to create and control a centralised strategy for engaging and retaining patients and clinical staff.
Why Rodericks Dental Partners?
Flexibility: This is a home-based role with national reach, giving you the autonomy to manage your time effectively.
Career Development: Be part of a dynamic and growing organisation where your contributions directly impact business success.
Supportive Culture: Collaborate with a diverse team of experts passionate about delivering excellent care and outcomes.
Innovative Environment: Be part of the team who deliver on new CRM marketing strategies, with the freedom to implement fresh ideas.
About the Role
As our CRM Executive, you will work with the CRM Manager to plan and execute email and SMS marketing campaigns. This is an exciting time to join the CRM team at Rodericks Dental Partners, as we build and develop the new CRM strategy for the business. The role includes;
• The set-up, scheduling, and deployment of one-time, recurring, and triggered campaigns
• Identifying new target audiences for email campaigns
• Building customer segmentations to deliver targeted and personalised messaging
• Executing the monthly email marketing calendar
• Building, QA, and deploying multiple editorial email newsletters weekly using our CRM platform
• Delivering flawless campaign execution by working to agreed processes and SLAs
• Proofing communications to ensure the highest standard, including checking all links, proofreading copy, and checking mobile/device rendering
• Analysing customer behaviour to inform CRM initiatives
• Monitoring and reporting on CRM campaign performance
• Ensuring compliance with data protection laws and regulations
Skills & Competencies
• Ability to take ownership of your own work, and care about the quality of work delivered to ensure high levels of service with both the technical and communication side of things
• Strong analytical skills and the ability to interpret customer behaviour data
• Strong working knowledge and track record of using an email platform to segment and deliver CRM messaging
• Experience with A/B testing of email campaigns
• Experience creating dynamic content and personalisation within emails
• Experience building out automations
• Knowledge of HTML, CSS Excel, responsive email design
• Willing to travel to stay connected with team members and stakeholders
• Previous experience in a healthcare industry in desirable, but not essential
What We Offer
- Competitive salary package
- Opportunities for personal and professional growth
- The chance to be part of a company making a real difference in people’s lives
Ready to Make a Difference?
Join Rodericks Dental Partners and play a pivotal role in shaping our growth journey. Apply today to become part of a supportive and innovative team dedicated to transforming dental care in the UK.